David Johns – dossier

We created a campaign for this high quality building company by sending their potential clients a case study featuring one of their impressive projects. In order to achieve maximum attention, we plagiarised the design of the ‘Project Dossiers’ published in the Building magazine,

so they looked like reprints from the publication. The dossiers were sent out quarterly, alternating with a newsletter entitled Construction Views (see here). This time we plagiarised another well known industry magazine, Construction News. Both mailshots proved to be a big hit, even with the publishers!