Unisys

When we were appointed to create a sub-brand for each of the five Financial Services Divisions of Unisys, we avoided developing a ‘logo’, which we felt would conflict with the Unisys identity. Instead, a series of lively illustrations created a highly distinctive and complementary style. Each depicts a different financial sector, such as Retail Banking, Insurance and Dealing Room Systems. The simple iconic style enables each to be understood easily in any language, enabling the branding to work successfully throughout Europe and Africa.