Palmers Brewery – 8 pack

Having created a new brand image for Palmers, the West Country brewery, we were asked to redesign the pack for their bottled ales. The eight bottle pack uses front and side cut-outs to identify the bottles inside. Since most multi-packs hold 6 bottles we wanted to make it obvious that this one was for 8 bottles, so we featured wording and also created a ‘quality’ roundel which repeats this message on each side. The clean and simple pack design has helped to increase sales.