To reflect this we used a visual theme of ‘form follows function’, showing the equilibrium between improvements in ease of installation and aesthetics, and between safety and design. The beautifully designed products were photographed as though exhibits in an art gallery.

MK Electric
The UK’s leading manufacturer of electrical accessories commissioned us to create a concept for the launch of a new product range. The result of a £30 million investment, the new products feature major improvements over those of their competitors.